KalSoft presented a new shine when it launched its corporate image at the Dawn Media Group for the Asia Finance Conference 2008 at the Pearl Continental Hotel in Karachi. The event held on 17th and 18th of June 2008 focused on showcasing the portfolios of Pakistan’s foremost financial technology service providers.

The event was inaugurated by the Minister of IT Sindh Raza Haroon, Chief Guest of the ceremony. The conference was held on the 17th of June at the Pearl Continental Ball Room where speakers were given a platform to present their ideas for the application of IT by Financial Institutions to develop and enhance their business functions. The Exhibition was at the Pearl Continental Marquee from the 17th to the 18th of June. The aim of the exhibition was portray all relevant service providers within a single frame providing an opportunity for business networking and knowledge sharing.

KalSoft presented Vortex- a product that helps banks to re-orient their strategies by adding a customer – centric slant to complement their product-centric strategies. This application is a system that meets the changing needs and enables target revenue growth in addition to cutting operating cost definitely giving the bank an edge over its competitors.

The event was an immense success providing a triumphant platform for firms showcase themselves for better development in the Financial and Banking Sector.