P@SHA Recognized KalSoft as Best Brand Developer

P@SHA organized its annual ICT Award ceremony on Oct 31, 2008 at the Karachi Marriott. A number of IT companies were present at the event.

While speaking to the audience during the event, Jehan Ara, President P@SHA, said that IT sector of Pakistan is growing day by day and there are so many different IT firms in the market who are putting their efforts to provide the worldclass products and services to the customers. In addition she said that it was so difficult to decide the winners because there were so many highly qualified entries submitted this year.

KalSoft won the Award for Best Brand Development. This category is especially important because it involves the perception by which people view the company and, ultimately, decide to engage in business with the company. Mr. Khurram Hanif Kalia received the Award on behalf of KalSoft. Ms. Jehan Ara also showed some images of KalSoft website and the corporate ad campaign that they had run. The P@SHA President acknolwedged KalSoft's participation and support for the industry as well as the event.

Along with KalSoft, this major event was sponsored by PSEB, PTCL RnD Fund, Bearing Point, Wateen, Dell and Oracle. CIO Pakistan was the media partner for the event.